Our World 
Class Coaches

As the driving force behind RRI’s world-class coaching division since 2004, Dana Richard has helped thousands of real estate professionals transform their businesses and their lives. With over 35 years of experience as a top-producing agent, broker-owner, business coach and leader, Dana brings a depth of wisdom that few in the industry can match.
Known for his strategic mind and compassionate approach, Dana’s greatest gift is his ability to unlock the untapped potential within every client he works with—helping them move from uncertainty to unstoppable momentum.
He believes success doesn’t have to be complicated. With a laser-sharp focus on helping agents operate in their “sweet spot”—where talent, passion, and profitability intersect—Dana teaches how to simplify your business, eliminate friction and build confidence in every decision you make.
When you work with Dana, you don’t just get a coach—you gain a trusted partner who sees your potential long before you do.
Dana also holds various degrees including a Master’s in Education (MEd), a Bachelor’s degree in Science (BASc) as well as a Certified Management Consultant (CMC) designation.