About RRI
real estate sales coaching that delivers RESULTS.
More Income, More Time, More Fun
At Richard Robbins International (RRI), we believe your real estate business should be more than just profitable, it should be fun, fulfilling and fuel the life you’ve always dreamed of. It should give you the freedom to thrive not just financially, but emotionally, mentally and personally, all while making a meaningful difference in the lives of your clients.
But let’s face it. The path isn’t easy.
You’re navigating constant market shifts, rising competition, evolving consumer expectations and more noise and pressure than ever before. Uncertainty, inconsistent income and burnout have become the norm — but they don’t have to be.
There is a better way. The RRI Way.
Now celebrating its 26th year, RRI has helped more than 30,000 coaching members and 300,000+ event attendees build resilient, high-performance real estate businesses designed to grow and scale in any market. Through proven strategies, expert coaching and an inspiring community, we’ll help you take back control of your business, your time and your results.
Real success happens when you can grow your business and still love the life you’re living. That’s the RRI way.
About Richard Robbins
Real Estate Coach | Entrepreneur | Author Speaker | Integrity-Powered Leader
Richard Robbins is no stranger to the fast-paced world of real estate and high-performance sales. A true self-made success story, Robbins was born and raised in a small rural town in Ontario, Canada. At just 24, he began his journey in real estate sales—driven by an unshakable passion for growth, learning, and leadership.
Only four years later, in the midst of one of the most challenging real estate crashes in history, Robbins boldly opened his own brokerage. Through resilience, innovation and a deep commitment to client success, he rose to become one of the top 1% of agents in the Greater Toronto Area (GTA). Within just three years, his brokerage captured an impressive 12% market share—cementing his reputation as one of Canada’s most dynamic and results-driven real estate professionals.
With Richard’s leadership and guidance, his agents went on to achieve the highest production per agent of any brokerage in their trading area. But what’s most remarkable isn’t the numbers, it’s how he achieved them. At a time when endless hours and constant reactivity defined the industry, Richard chose a different path. Rather than letting his business control his life, he built a highly profitable real estate business that offered true freedom, both in time and income, allowing him to live life on his own terms.
In 1998, Richard and his wife, Sue, took a leap of faith and founded Richard Robbins International (RRI) with a single mission: To help real estate professionals build profitable businesses and lives they love.
Driven by purpose and fuelled by experience, Richard Robbins continues to empower real estate sales professionals and team leaders across North America achieve untold success in business and in life.
RRI Charter
Our Mission | Who We Are | What We Do
To deliver the most impactful and innovative real
estate training and coaching services with a relentless
commitment to helping our clients build profitable
businesses and lives they love.
Who We Are
What We Do | Philosophies We Live By
- We care.
- We deliver the unexpected.
- We do what we say we are going to do, when we say we are going to do it.
- We know we can’t always do things right, but we will always do the right thing.
- We make the complex, simple.
- We work together as a single world-class team.
- We don’t hire people; we invest in people who believe in what we do.
- We know our greatest opportunities often appear as challenges.
Free Training & Exclusive Tools
Delivered bi-monthly. No spam. Just high-value content to grow your business.